thinkIntranet Strategic Intranet Management

I couldn’t agree more with this take by Gerry McGovern on the current state of Intranet personalization. While at IBM I saw an immense amount of effort going into this concept of delivering the perfectly useful and customized experience for each employee. Even with teams of content authors pushing content into the Portal, use and overall satisfaction really remained sort of stagnant. I’ve found that most Intranet and Portal efforts fail to fully appreciate the amount of work and change required to support a truly valuable Portal experience. And, most companies will be pitched a Portal as the latest and greatest thing, without a word from the sales team about how to manage not only implementing the Portal experience appropriately, but how to mange the governance and management of content authoring into the Portal to make the experience relevant and useful.