Just read a take on the age-old problem of conveying business value of good Intranet Management to senior leadership. Gerry McGovern’s article is a good, straightforward reminder of the importance of proving value to Senior Management.
I find that the challenge of proving the aggregated value of improved productivity is often hampered by the location of the management team involved. That is to say, unless you get to the very very top, it’s hard to get someone with a completely objective, cross-enterprise view of the value of Intranet management. Managers in lines of business will be happy to fund initiatives to solve their problems, but not necessarily those of the rest of the business.
This problem of silo’d financial thinking is a tough nut to crack, even as organizations talk about cross-functional collaboration and organic networking and teamwork. At the end of the day, the problem remains the same: Work goes where the money goes.
