User Experience governance models

Nearly two years ago, I sat up with interest as Jared Spool spoke about UE Governance at the UI East 10 conference in Cambridge, MA. I found his breakdown of UE governance models so simple and obvious that I’ve used it again and again as I have pushed for governance change at IBM. I thought I should reiterate it again here with due appreciation to Mr. Spool:
How is good Experience Design facilitated throughout a company?

  1. A consultative approach, where a design team handles a small number of projects and consults directly.
  2. A review and approve approach – establishes order and prevents “wild wild west,” eventually creates a compliance process bottleneck, a “policing” mentality, and can prevent progress.
  3. An educate and administrate approach, where the entire organization focuses on the principles behind successful experience design.

The third approach, Spool suggested, is the most difficult yet most effective approach. I think that in large companies like IBM where the traditional model (#2) has been followed for some time, a successful Intranet Management strategy must look at an evolution to get to #3. This can take time, effort and persistence, but I believe that it is the best, most efficient and effective way to manage good experience design over a large and complex Intranet.