In an increasingly virtual working world, Intranets must be a powerful and valuable expression of the organization’s brand and culture. Any company concerned about growth, retention and business process efficiencies will need a coherent and executable Intranet strategy to succeed.
I’m excited by Intranet management because it represents an intersection of great new technologies such as blogs, wikis and social tagging, with traditional Information Management concepts such as taxonomies, metadata, content authoring and editorial workflows.
In addition, any Intranet strategy inevitably struggles to find the right balance of power and process between the communicators and the technologists as well as the employer and the employee.
